It is much dimmer in person, however a CMOS camera is uber sensitive to infrared, so will make it look much brighter than it really looks in person. Th LED turns on at 2 milliamps, and max is 20 ma, and I am running it on a 5V source with 2K of resistance, so it's only getting 2.5 milliamps! I can't go much dimmer! Same with the white LED's